Supervisory Notice

On , the Financial Conduct Authority issued a Supervisory Notice to Samweb UK Ltd
1

FIRST SUPERVISORY NOTICE

To:
Samweb (UK) Ltd

Reference Number:
829762 and 961754

1
ACTION

1.1
For the reasons given in this First Supervisory Notice, and pursuant to section 137S,
of the Financial Services and Markets Act 2000 (“the Act”), the Financial Conduct
Authority (“the Authority”) has decided to give the following directions (“the
Directions”) and, pursuant to section 55L(3)(a) of the Act, the Authority has decided
to impose the following requirements (“the Requirements”) on Samweb (UK) Ltd
(“the Firm”).

The Directions

1) The Firm is directed to withdraw approval for all financial promotions relating to
mortgage securitisation claims which have previously been approved or made
by the Firm including but not limited to www.camelluslaw.co.uk,
www.yourmsc.co.uk; www.resoldmortgageclaims.com;
https://securitisationclaims.co.uk;

2) The Firm is directed to use best endeavours to effect the removal of all financial
promotions approved or made by the Firm from websites including but not
limited to www.camelluslaw.co.uk, www.yourmsc.co.uk;
www.resoldmortgageclaims.com; https://securitisationclaims.co.uk or other
forms of advertisement including, but not limited to, the radio and the press,
that relate to mortgage securitisation claims;

3) The Firm is directed to report to the Authority the steps taken in relation to
Direction 2 and what the result of those steps has been.

4) The Firm is directed to provide a list to the Authority of all mortgage securitisation
financial promotions approved by the Firm and the names of the firms offering
these financial promotions within 3 business days (24 June 2022);

5) The Firm must communicate the imposition and effect of these Directions in
writing to all firms using mortgage securitisation financial promotions made or
approved by the Firm not before 3 business days (13 July 2022) of the period
lapsing to make representations to the Authority, in a form and by a date to be
agreed with the Authority in advance;


6) The Firm must use best endeavours to communicate the imposition and effect of
these Directions in writing to customers of the firms using mortgage securitisation
financial promotions made or approved by the Firm within 3 business days (24
June 2022) of the period lapsing to make representations to the Authority; and


7) The Firm must provide written confirmation to the Authority that it has complied
with these Directions within 10 business days (5 July 2022) unless otherwise
specified in the Direction.


The Requirements

1) The Firm must cease all regulated activity, without the prior written consent

of the Authority;


2) The Firm must cease approving or making any financial promotions including
pipeline activity;

3) The Firm must conduct a review of its systems and controls in relation to its
financial promotion approval process and provide to the Authority a proposed
timetable for its review within 5 working days (28 June 2022);

4) The Firm must remove all trading names registered with the Authority that are
associated with separate legal entities including but not limited to Mortgage
Claims for Landlords, Camellus Law, Legal Quest, Legal Shield Protect,
Mortgage Securitisation Claims and MSC Media & Marketing;

5) The Firm must not use any new trading names without the prior written
consent of the Authority;

6) The Firm must provide the Authority in writing with details of all controllers of
the Firm, and any changes in the control of the Firm, since 31 December 2019;

7) The Firm must provide to the Authority an updated business plan within 10
working days (5 July 2022);


8) The Firm must cease acting as an Appointed Representative and confirm to
the Authority the steps that it has taken to do so;

9) The Firm must secure all books and records, including but not limited to
emails, minutes, records of verbal conversations between parties, that relate
to regulated activities carried on by it and must retain these in a form and at
a location (to be notified to the Authority in writing) such that they can be
provided to the Authority promptly upon request, with immediate effect; and


10) The Firm must provide written confirmation to the Authority that it has
complied with these Requirements within 10 business days (5 July 2022)
unless otherwise specified in the Requirement.

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1.2 The Directions and the Requirements shall take immediate effect and shall remain in
force unless and until varied or cancelled by the Authority (either on the application
of the Firm or of the Authority’s own volition).

2
REASONS FOR ACTION

Summary

2.1
The Authority has concluded, on the basis of the facts and matters described below
that, in respect of the Firm, it is necessary to exercise its power under section 137S
of the Act to give the Directions to the Firm because the Authority considers that
there has been, or is likely to be, a contravention of financial promotion rules in
respect of the financial promotions for mortgage securitisation claims approved by
the Firm.

2.2
The Authority has further concluded, on the basis of the facts and matters described
below that, in respect of the Firm, it is necessary to exercise its power under section
55L(3)(a) of the Act to impose the Requirements on the Firm because it is failing,
or is likely to fail, to satisfy the Threshold Conditions and/or it is desirable in order
to advance one or more of the Authority’s operational objectives, which includes
securing an appropriate degree of protection for consumers.

2.3 The Authority has serious concerns relating to the Firm’s business. The Firm appears
to have breached financial promotion rules in CMCOB of the Authority’s Handbook
by:

1) approving financial promotions for communication by the Firm or other
entities, which do not substantiate the basis of a mortgage securitisation claim
in a way that is credible and which exaggerate the likelihood of a mortgage
securitisation claim succeeding and the amount of compensation prospective
claimants may be entitled to, in breach of 3.2.1R of CMCOB;

2) approving financial promotions for communication by the Firm or other
entities, which contain misleading statements regarding the regulatory status
of entities referenced in the promotions through association with the Firm,
creating a halo effect, raising unrealistic expectations of consumer protection
and making the promoted activities a more attractive proposition than they
otherwise would have been, in breach of 3.2.1R of CMCOB and 3.2.4(4)R of
CMCOB;

3) approving financial promotions for communication by the Firm or other
entities concerning regulated claims management activities which these
entities appear to carry on, for which they do not have the requisite
authorisation by the Authority, in breach of 3.2.1R of CMCOB; and

4) approving financial promotions for communication by the Firm or other
entities, which appear to offer a discounted fee as an inducement for entering
into a claims management agreement, in breach of 3.2.1R of CMCOB and
3.2.4(2)R of CMCOB

2.4 The Firm appears to be failing to meet three of its threshold conditions as set out
in the Handbook: the Firm does not appear to be capable of being effectively
supervised by the Authority pursuant to threshold condition COND 2.3 (Effective
supervision) of the Handbook having regard to all the circumstances including the

way in which the business is organised; the Firm does not appear to be meeting
threshold condition COND 2.5 (Suitability) which requires that a Firm must be a fit
and proper person having regard to all the circumstances including whether the
Firm’s business is being managed in such a way as to ensure that its affairs can be
conducted in a sound and prudent manner; and the Firm does not appear to be
meeting threshold condition COND 2.7 (Business model) which requires that the
Firm’s business model (that is, strategy for doing business) must be suitable for
regulated activities that the Firm carries on, taking into account whether the
business model is compatible with the Firm’s affairs being conducted in a sound and
prudent manner and in the interests of consumers.

1)
The Firm appears to be approving financial promotions that contain
descriptions of entities being registered with the SRA under registration
numbers that do not exist. These financial promotions mislead
consumers to believe that they are afforded the protections of a
regulated entity.

2)
The Firm appears to have purported to appoint unauthorised firms as
ARs to carry on regulated claims management activities. ARs are not
permitted to conduct regulated claims management activities.

3)
As it has not been able to register the unauthorised firms as ARs, the
Firm appears to have registered their names (or names that are
substantively identical) as trading names of the Firm, thereby making it
appear that they are authorised to carry on activities for which they
have no authorisation.


4)
The Firm appears to have failed to obtain the approval of the Authority
of its change in the control of the Firm.

5)
The Firm is registered on the Financial Services Register as an AR of a
separate principal firm, which it is not entitled to do as an authorised
firm.

6)
The Firm approves financial promotions which do not substantiate the
basis of a mortgage securitisation claim in a way that is credible. The
promotions exaggerate the likelihood of a mortgage securitisation claim
succeeding and the outcome that prospective claimants may be entitled
to. The approval of mortgage securitisation financial promotions appears
to be a material component of the Firm’s business strategy.

2.5 The Requirements and the Directions advance the Authority’s operational objective
of securing an appropriate degree of protection for consumers by protecting the
interests of consumers who may otherwise consider the assertions made in the
financial promotions approved by the Firm to be credible and the claims
management activities they promote to be provided by an authorised entity.

2.6
The Authority considers that imposition of the Requirements and the Directions
should take immediate effect because the matters set out in this First Supervisory
Notice demonstrate that the Firm is putting consumers at risk of receiving
unsuitable advice about initiating claims against their lenders in relation to
mortgage securitisation without the benefit of protections provided by dealing with
an authorised entity.

3
DEFINITIONS


3.1
The definitions below are used in this First Supervisory Notice:

“the Act” means the Financial Services and Markets Act 2000;

“AR” means an appointed representative as defined by section 39(2) of the Act;

“the Authority” means the Financial Conduct Authority;

“CMCOB” means the Claims Management: Conduct of Business sourcebook, part of
the Handbook;

“the Directions” mean the directions the Authority give the Firm by this First
Supervisory Notice as outlined in section 1 above;

“the Firm” means Samweb (UK) Ltd;

“the Handbook” means the Authority’s online handbook of rules and guidance (as in
force from time to time);

“Introducer AR” means an introducer appointed representative as defined in the
Handbook;

“the Requirements” mean the requirements imposed by the Authority on the Firm
by this First Supervisory Notice as outlined in section 1 above;

“SRA” means Solicitors Regulation Authority; and

“Tribunal” means the Upper Tribunal (Tax and Chancery Chamber).

4
FACTS AND MATTERS

Background

4.1 The Firm was incorporated on 1 October 2013. Stephen Swain was appointed on 1
September 2020 and resigned on 10 April 2021 as director of the Firm. Between 10
April 2021 and 16 November 2021 the Firm had no director until Stephen Swain
was re-appointed on 16 November 2021 although the reason for the gap has not
been provided by the Firm.

4.2 The Firm was served a notice under section 790D of the Companies Act 2006 by
Companies House to identify its controller, which has not been complied with to
date.

4.3 Stephen Swain informed the Authority on 2 December 2021 that he acquired the
Firm in October 2020 however the Authority has not been provided with notice of
any proposed change in the control of the Firm, as required by section 178(1) of
the Act.

4.4 The Firm appears on the Financial Services Register to be an AR of another
authorised firm for the regulated activity of insurance distribution. As an authorised
person, the Firm is not permitted to act as an AR under s39(1) of the Act.

4.5 The Firm was authorised by the Authority on 31 December 2019 with permission
toto seek out, refer and identify claims or potential claims including personal injury
claims, financial services or financial product claims, housing disrepair claims,
claims for a specified benefit, criminal injury claims and employment related claims.


6

4.6 The Firm also approves financial promotions issued by entities for communication
under s21 of the Act. The Firm confirmed in an email dated 3 December 2021, in
response to a question from the Authority concerning whether a claim in a
newspaper advert that a limited company was authorised via the Firm was correct:
“As is outlined in detail above, we were fully under the impression that any/all
advertising by one or more of the trading styles [of the Firm], with ALL of the
content fully vetted and approved PRIOR to publication or printing by the
Compliance Officer of Samweb (UK) Ltd., formed part of the agreed permissions to
source, seek out and refer any potential claimants to the dedicated secure portal
controlled by [an unauthorised limited company], which is still an SRA Industry &
Commerce body, but for the sake of being fully compliant, places ALL of the
marketing aspects through the oversight of Samweb (UK) Ltd.”

Failings and risks identified

Halo effect of trading names

4.7
The Firm’s registered trading names (apart from two) are similar to the names of
separate, unauthorised entities registered with Companies House.

4.8
Apart from one, the Firm is connected to these entities through its directors or
controllers.

4.9
The Firm added these trading names in February 2021, after having been frustrated
in its efforts to add ARs online through the Authority’s Connect system which would
have blocked their efforts because the Firm does not have the requisite permissions
to add firms as ARs. The FCA policy statement PS18/23 in paragraph 9.15 reiterates
that claims management companies cannot use ARs: “There will not be an AR
regime for CMC firms…”

4.10 In an email dated 3 December 2021, the Firm informed the Authority that it had
attempted to register additional trading names of unauthorised entities as ARs or
Introducer ARs of the Firm but it had not been able to using the Authority’s Connect
system so in the alternative the Firm intended to register 7 of the names as trading
names. The majority of these firms were incorporated within the last twelve
months.

4.11 Although the recent list of proposed trading names was not subsequently
registered, the Authority infers from the 3 December 2021 email from the Firm that
the Firm’s existing trading names are in practice ARs of the Firm that lack the
legitimacy of a relationship with a principal firm that is authorised by the Authority
(which the Firm cannot in any event provide as a principal with its existing
permissions).

4.12 The Firm, appears instead to be approving financial promotions that refer to trading
names that are very similar to the names of separate legal entities, resulting in a
halo effect, where the customer may be under the impression that they are dealing
with a regulated firm and the protections that its regulated status affords.

Financial promotions

4.13 The financial promotions approved by the Firm promote mortgage securitisation
claims management for borrowers against their mortgage lender whose mortgages
were securitised “to reclaim substantial refunds from many of the UK mortgage

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lenders” on the basis that the original lender does not have a legal charge and there
may be “errors and omissions which should be rectified, regarding the proprietor of
the legal charge” which render all of the mortgage repayments unenforceable by
the original lender.

4.14 The legal basis for mortgage securitisation claims is not credible. In the case of
Paragon Finance Plc v Pender ([2005] EWCA Civ 760), the Court of Appeal held that
if a mortgage is transferred to a special purpose vehicle as part of a securitisation
process and the special purpose vehicle is not registered as the legal owner of the
mortgage, then the special purpose vehicle acquires an equitable title to the
mortgage. The transferor of the mortgage retains the legal title as trustee for the
special purpose vehicle, and the right to possession conferred by the legal charge
remains exercisable by the transferor on behalf of the special purpose vehicle. In
other words the mortgage lender retains legal title and the contractual obligation
for the borrower to pay the mortgage remains unchanged in the scenario where a
mortgage is securitised.

4.15 The Firm approved the use of precedents in the financial promotions that are
misleading and create a risk that a consumer who is not familiar with the application
of case law may be misled by relying on these case precedents.

1)
The promotions refer to Santander (UK) plc v Carlin and Hughes ([2013]
NICh14). This case was decided in the High Court of Justice in Northern
Ireland, not the Court of Appeal as stated in one of the financial
promotions. The financial promotion quotes from the Judgment that “it
is essential that the court is making an order in favour of the correct
party who has the right to enforce the legal charge” and claims that this
“supports our position that there appear to be errors and omissions
which should be rectified, regarding the proprietor of the legal charge”.
This gives the misleading impression that this case is a legal precedent
for claims against lenders for securitising mortgages when it is not. The
Judge stated, concerning the issue of whether a lender may have
transferred away their right to enforce a mortgage: “[i]t is clear in law,
as has been recently reaffirmed by the Court of Appeal in England in
Paragon Finance v Pender and Another [2005] 1 W.L.R. 3412 that a
legal owner of a charge can part with the equitable interest in it without
losing their right to enforce the charge”. In other words, if a borrower
establishes that a lender has transferred their right to enforce the
mortgage to a third party, it is unlikely to benefit the borrower because
the third party can enforce the mortgage against the borrower instead.
The Judge wrote: “Therefore, this point in many cases is likely to prove
a short-term gain for any borrower because it is simply a matter of the
right person establishing that they are entitled to assert what had been
agreed by the parties under the mortgage would happen in default of
the payments agreed. Nevertheless, it is essential that the court is
making an order in favour of the correct party who has the right to
enforce a legal charge, as much as any other contract between parties.

2)
The financial promotions also refer to Alexander v West Bromwich
Mortgage Company Ltd [2016] EWCA Civ 498. According to MSCL, the
Court of Appeal held in the case that a lender “unlawfully increased” the
interest rate charged on mortgages held by a group of buy to let
landlords, “contrary to the original mortgage T&C's and, as a result of
securitisation”. The financial promotion claims that “this again supports
our position that the contract may materially change if the mortgage is
securitised and this may adversely affect the borrower and be

unenforceable”. This gives the misleading impression that this case is a
legal precedent for compensation claims against lenders for securitising
mortgages when it is not. The Court of Appeal does not refer in its
judgment to the fact that the mortgage contracts were securitised. The
judgment also considers the incorporation of a term allowing the lender
to increase the interest rate and concluded that the term was
unenforceable and should be removed from the remainder of the
contract, resulting in the borrowers being awarded a refund of the
difference in the payments between the higher and lower interest rates,
rather than the entire mortgage being cancelled.

4.16 The financial promotions approved by the Firm exaggerate the likelihood of a
mortgage securitisation claim succeeding and the amount of compensation a
successful claimant may receive without reference to the rule of law, to precedents
of successful mortgage securitisation claims or to legal advice on the likelihood of
a successful outcome. For example one promotion promises that the public “may
be entitled to recover between 55%-70%” of their “current mortgage debt” from
their “lender” without any basis.

4.17 The financial promotions approved by the Firm that appear on websites of
unauthorised entities contain statements that seek out persons who may have a
mortgage securitisation claim against their mortgage lender. For example, one of
the financial promotions appears to position the unauthorised company as a
referrer, seeking out, referring and identifying claims, and the advising,
investigating and representing is being done by entities that are not authorised to
do this: ““If [firm] find that you have a case with the following lenders you will be
eligible to submit a Mortgage Securitisation Claim (MSC)”… “If [the firm] is
successful you may receive a substantial benefit which could allow you to be able
to clear your existing Mortgage balance.” The Firm is therefore approving
promotions concerning regulated claims management activities for unauthorised
firms which do not have the requisite authorisation to carry on.

4.18 The financial promotions contain statements that an unauthorised firm will advise,
investigate or represent in relation to a claim. The Firm is therefore approving
promotions describing regulated claims management activities carried on by
entities which do not have the requisite authorisation to carry on.

4.19 The financial promotions contain statements that their standard application fee to
assess a mortgage securitisation claim is £260, which they will reduce to £1 if their
customers use a waiver code when making the application. The offer of any benefit
in money as an inducement for entering into an agreement is not permitted under
CMCOB.

4.20 The financial promotions contain statements which refer to entities as authorised
by the SRA as an “Industry & Commercial body under SRA [x]” where the SRA
registration number does not appear on the SRA register.

5
CONCLUSION

5.1
The regulatory provisions relevant to this First Supervisory Notice are set out in the
Annex.

Analysis of failings and risks

CMCOB

5.2 CMCOB states that financial promotions and communications that relate to claims
management activity must be “fair, clear and not misleading. This rule applies in
relation to all communications with customers, including communications intended
to generate leads for a firm or for another firm. It also applies to pre-contract
disclosures to a customer. (CMCOB 3.2.1R). CMCOB also states that a firm must
ensure that each of its financial promotions and communications with a customer
identifies the firm and that it is a claims management company, does not offer a
cash payment or any benefit in money or money’s worth (for example, a ‘free’ gift)
as an inducement for entering into an agreement with the firm or making a claim,
does not promote the idea that it is appropriate that compensation be used in a
way that is not consistent with the basis of the claim, and does not falsely imply
that the business is approved by the Government or is connected with any
government agency or regulator, pursuant to CMCOB 3.2.4R.

1)
We consider that the Firm has breached CMCOB financial promotion
rules by approving financial promotions for communication by firms
which contain misleading statements regarding the regulatory status of
entities referenced in the promotions which suggest they are authorised
by the Authority or by the SRA, creating a halo effect and raising
unrealistic expectations of consumer protection and making the
promoted activities a more attractive proposition than they otherwise
would have been, in breach of 3.2.1R of CMCOB and 3.2.4R of CMCOB.

2)
The Firm appears to have breached 3.2.1R of CMCOB by approving
financial promotions for communication by unauthorised firms which do
not substantiate the basis of a mortgage securitisation claim in a way
that is credible, and exaggerate the likelihood of a mortgage
securitisation claim succeeding and the amount of compensation
prospective claimants may be entitled to.

3)
The Firm is approving financial promotions for communication by
unauthorised firms concerning regulated claims management activities,
when the parties described as carrying them on in the promotions do
not have the requisite authorisation from the Authority to do so, in
apparent breach of 3.2.1R of CMCOB.

4)
The Firm is approving financial promotions for communication by
unauthorised firms, which offer a discount fee as an inducement for
entering into a claims management agreement, in what appears to be a
breach of 3.2.4R of CMCOB.

Threshold Conditions

5.3 The Firm’s correspondence suggests that the Firm has ARs when it does not have
permission to do so. The Firm’s correspondence further suggests that the Firm
registered its ARs as trading names that are nearly identical to the names of
unauthorised firms, which may cause consumers to mistakenly believe that they
are dealing with a regulated entity and the protections afforded to them through a
halo effect. s. The Firm does not appear to be meeting threshold condition COND
2.3 (Effective supervision) which requires that a firm must be capable of being
effectively supervised by the Authority having regard to all the circumstances
including the way in which the business is organised.

5.4 The Firm’s unauthorised use of ARs and registration of the ARs as trading names to
legitimise the status of the unauthorised firms give rise to concerns about the Firm’s
suitability. Furthermore, the Firm’s approval of financial promotions for

unsubstantiated mortgage securitisation claims, for unauthorised firms which
appear to be carrying on regulated claims management activities, suggests that the
Firm does not appear to be meeting threshold condition COND 2.5 (Suitability)
which requires that a Firm must be a fit and proper person having regard to all the
circumstances including whether the Firm’s business is being managed in such a
way as to ensure that its affairs will be conducted in a sound and prudent manner.

5.5 The Firm’s unauthorised use of ARs and registration of the ARs as trading names to
legitimise the status of the unauthorised firms give rise to concerns about the Firm’s
business model. Furthermore, The approval of unsubstantiated mortgage
securitisation financial promotions, through the unauthorised use of ARs, is a
material component of the Firm’s business strategy. The Firm does not appear to
be meeting threshold condition COND 2.7 (Business model) which requires that the
Firm’s business model (that is, strategy for doing business) must be suitable for
regulated activities that the Firm carries on, taking into account whether the
business model is compatible with the Firm’s affairs being conducted in a sound and
prudent manner and in the interests of consumers.

5.6
The Authority has concluded, in light of the matters set out above, that it is
necessary to exercise its own-initiative power under section 55L(3)(a) of the Act by
imposing the Requirements and under section 137S of the Act to give Directions in
order to protect the interests of consumers.

5.7
The Authority considers that the Requirements and Directions are a proportionate
and appropriate means to address the current and immediate risks and are
desirable in order to advance the Authority’s operational objective of consumer
protection.

Timing and duration of the Requirements

5.8
It is necessary to impose the Requirements on an urgent basis to take immediate
effect given the seriousness of the risks and the need to protect consumers.

5.9
The Authority considers that it is necessary for the Requirements to remain in place
indefinitely.

6
PROCEDURAL MATTERS

Decision-maker

6.1
The decision which gave rise to the obligation to give this First Supervisory Notice
was made by an Authority staff member under executive procedures according to
DEPP 4.1.7G and DEPP 2 Annex 2.

6.2
This First Supervisory Notice is given under section 55Y(4) and in accordance with
section 55Y(5) of the Act in relation to the Requirements and under sections
137S(5) and (6) of the Act in relation to the Directions.

6.3
The following statutory rights are important.

Representations

6.4
The Firm has the right to make written representations to the Authority (whether
or not it refers this matter to the Tribunal) in relation to the Requirements and
Directions. Pursuant to section 137S(5)(b) of the Act, if the Directions relate to the
approval by the authorised person of another person’s communication, the

Authority must also give written notice to that other person, which informs the
person to whom the notice is given that they may make representations to the
Authority.

6.5
The Firm, and any other persons who are given notice pursuant to s137S(5) of the
Act, may also request to make oral representations but the Authority will only
consider this in exceptional circumstances according to DEPP 2.3.1AG.

6.6
The deadline for providing written representations and notifying the Authority that
the Firm, and any other persons who are given notice pursuant to s137S(5) of the
Act, wishes to make oral representations is 14 business days (8 July 2022) or such
later date as may be permitted by the Authority. Any notification or representations
should be sent to Greg Williams (greg.williams@fca.org.uk) and the SPC Decision
Making Secretariat (SPCDecisionMakingSecretariat@fca.org.uk).

The Tribunal

6.7
The Firm, and any other persons who are given notice pursuant to s137S(5) of the
Act, has the right to refer the matter to which this First Supervisory Notice relates
to the Tribunal. The Tax and Chancery Chamber is part of the Tribunal which,
amongst other things, hears references arising from decisions of the Authority.
Under paragraph 2(2) of Schedule 3 of the Tribunal Procedure (Upper Tribunal)
Rules 2008, the Firm has 28 days from the date on which this First Supervisory
Notice is given to it to refer the Requirements to the Tribunal. Under section
137S(8) of the Act, the Firm , and any other persons who are given notice pursuant
to s137S(5) of the Act, may refer the Directions to the Tribunal after such time that
the Authority has considered representations from the Firm and has decided not to
revoke the Directions.

6.8
A reference to the Tribunal can be made by way of a reference notice (Form FTC3)
signed by or on behalf of the Firm and filed with a copy of this First Supervisory
Notice. The Tribunal’s contact details are: The Upper Tribunal, Tax and Chancery
Chamber, 5th Floor, Rolls Building, Fetter Lane, London EC4A 1NL (telephone: 020
7612 9730; email: uttc@hmcts.gsi.gov.uk).

6.9
Further information on the Tribunal, including guidance and the relevant forms to
complete, can be found on the HM Courts and Tribunal Service website:
http://www.justice.gov.uk/forms/hmcts/tax-and-chancery-upper-tribunal

6.10 The Firm, and any other persons who are given notice pursuant to s137S(5) of the
Act, should note that a copy of the reference notice (Form FTC3) must also be sent
to the Authority at the same time as a reference is filed with the Tribunal. A copy
of the reference notice should be sent to Greg Williams (greg.williams@fca.org.uk)
and
the
SPC
Decision
Making
Secretariat
(SPCDecisionMakingSecretariat@fca.org.uk).

Confidentiality and publicity

6.11 The Firm, and any other persons who are given notice pursuant to s137S(5) of the
Act, should note that this First Supervisory Notice may contain confidential
information and should not be disclosed to a third party (except for the purpose of
obtaining legal advice on its contents).

6.12 The Authority must give written notice to the Firm and, if the Directions relate to
the approval by the Firm of another person’s communication, it must also give

written notice to that other person pursuant to section 137S(5)(b) of the Act.

6.13 A requirement contained in a direction for the Firm to publish details of the
Directions has effect from the time that the Authority considers any representations
from the Firm, and any other persons who are given notice pursuant to s137S(5)
of the Act, and decides not to revoke the direction pursuant to section 137S(4)(a)
of the Act.

6.14 Pursuant to section 137S(11) of the Act the Authority may publish such information
about the Directions as it considers appropriate after the period for making
representations in relation to the Directions has ended, even if the Directions are
revoked.

Authority contacts

6.15 For more information concerning this matter generally, contact Greg Williams
(greg.williams@fca.org.uk).

6.16 Any questions regarding the executive procedures decision-making process should
be
directed
to
the
SPC
Decision
Making
Secretariat
(SPCDecisionMakingSecretariat@fca.org.uk).

Rob Gruppetta
Head of Department, Claims Management Companies Department

Annex

RELEVANT STATUTORY PROVISIONS

1.
The Authority’s operational objectives established in section 1B of the Act include
securing an appropriate degree of protection for consumers, and protecting and
enhancing the integrity of the UK financial system.

2.
Section 39(1) of the Act provides that persons, other than authorised persons, who
are a party to a contract with an authorised person (“his principal”) which permits or
requires him to carry on a business of a prescribed description and which complies
with such requirements as may be prescribed and where his principal has accepted
responsibility in writing for these activities, are exempt from the general prohibition.


3.
Section 55L of the Act allows the Authority to impose a new requirement on an
authorised person if it appears to the Authority that the authorised person is failing,
or likely to fail to satisfy the Threshold Conditions (section 55L(2)(a)), or it is
desirable to exercise the power in order to advance one or more of the Authority’s
operational objectives (section 55L(2)(c)).

4.
Section 55N of the Act allows a requirement to be imposed under section 55L of the
Act so as to require the person concerned to take specified action (section
55N(1)(a)), or to refrain from taking specified action (section 55N(1)(b)).

5.
Section 55Y(3) of the Act allows a requirement to take effect immediately (or on a
specified date) if the Authority, having regard to the ground on which it is exercising
its own-initiative power, reasonably considers that it is necessary for the requirement
to take effect immediately (or on that date).

6.
Section 137S(1) of the Act allows the Authority to give a direction if an authorised
person has made, or proposes to make, a communication or has approved, or
proposes to approve, another person’s communication and the Authority considers
that there has been, or is likely to be, a contravention of financial promotion rules in
respect of the communication or approval.


7.
Sectio 137S(2) of the Act allows the Authority to require under a direction an
authorised person to withdraw the communication or approval; to refrain from
making the communication or giving the approval (whether or not it has previously
been made or given); to publish details of the direction; and to do anything else
specified in the direction in relation to the communication or approval.


8.
Section 137S(3) of the Act defines a requirement in a direction under this section to
refrain from making or approving a communication to include a requirement to
refrain from making or approving another communication where the other
communication is in all material respects the same as, or substantially the same as,
the communication to which the direction relates, and in all the circumstances a
reasonable person would think that another direction would be given under this
section in relation to the other communication.


9.
Section 137S(4) of the Act provides that the requirement contained in a direction
under this section to publish details of the direction has effect at such time (if any)
as the Authority gives a notice under section 137S(8)(a) of the Act; and that any
other requirement takes effect immediately.


10.
Section 137S(5) of the Act provides that if the Authority gives a direction under this
section to an authorised person, it must give written notice to the authorised person,
and if the direction relate to the approval by the authorised person of another
person’s communication, it must also give written notice to that other person.


11.
Section 178(1) of the Act provides that a person who decides to acquire or increase
control over a UK authorised person must give the Authority notice in writing before
making the acquisition. The Authority may object to an acquisition if there are
reasonable grounds for doing so under section 185(3)(a) which include for example
the reputation of the s178 notice-giver; the reputation, knowledge, skills and
experience of any person who will direct the business as a result of the proposed
acquisition; the financial soundness of the section 178 notice-giver, in particular in
relation to the type of business that the UK authorised person pursues or envisages
pursuing; and whether the UK authorised person will be able to comply with its
prudential requirements (included the threshold conditions in relation to all the
regulated activities for which it has or will have permission (sections 186(a),(b), (c)
and (d). Sections 191F(1) and (8) of the Act provide that a person who fails to comply
with an obligation to notify the Authority under section 178(1) is guilty of an offence
and liable to a fine.


12.
Section 391 of the Act provides that:

“[…]

(5) When a supervisory notice takes effect, the Authority must publish such
information about the matter to which the notice relates as it considers
appropriate.
(6) But the Authority may not publish information under this section if in its
opinion, publication of the information would, be unfair to the person with
respect to whom the action was taken or proposed to be taken [or]
prejudicial to the interests of consumers or detrimental to the stability of the
UK financial system.
(7) Information is to be published under this section in such manner as
the Authority considers appropriate.”

RELEVANT REGULATORY PROVISIONS

The Enforcement Guide

13.
The Authority's approach in relation to its own-initiative powers is set out in Chapter
8 of the Enforcement Guide (EG), certain provisions of which are summarised below.

14.
EG 8.1.1 reflects the provisions of section 55L of the Act by stating that the Authority
may use its own-initiative power to impose requirements on an authorised person
where, amongst other factors, the person is failing or is likely to fail to satisfy the
threshold conditions for which the Authority is responsible (EG 8.1.1(1)), or it is
desirable to exercise the power in order to advance one or more of its operational
objectives (EG 8.1.1(3)).

15.
EG 8.2.1 states that when the Authority considers how it should deal with a concern
about a firm, it will have regard to its statutory objectives and the range of regulatory
tools that are available to it. It will also have regard to the principle that a restriction
imposed on a firm should be proportionate to the objectives the Authority is seeking
to achieve (EG 8.2.1(2)).


16.
EG 8.2.3 states that in the course of its supervision and monitoring of a firm or as
part of an enforcement action, the Authority may make it clear that it expects the
firm to take certain steps to meet regulatory requirements. In the vast majority of
cases the Authority will seek to agree with a firm those steps the firm must take to
address the Authority’s concerns. However, where the Authority considers it
appropriate to do so, it will exercise its formal powers under section 55L of the Act
to impose a requirement to ensure such requirements are met. This may include
where, amongst other factors, the Authority has serious concerns about a firm, or
about the way its business is being or has been conducted (EG 8.2.3(1)), or is
concerned that the consequences of a firm not taking the desired steps may be
serious (EG 8.2.3(2)).

17.
EG 8.3.1 states that the Authority may impose a requirement so that it takes effect
immediately or on a specified date if it reasonably considers it necessary for the
requirement to take effect immediately (or on the date specified), having regard to
the ground on which it is exercising its own-initiative powers.

18.
EG 8.3.2 states that the Authority will consider exercising its own-initiative power as
a matter of urgency where: 1) the information available to it indicates serious
concerns about the firm or its business that need to be addressed immediately; and
2) circumstances indicate that it is appropriate to use statutory powers immediately
to require and/or prohibit certain actions by the firm in order to ensure the firm
addresses these concerns.

19.
EG 8.3.3 states that it is not possible to provide an exhaustive list of the situations
that will give rise to such serious concerns, but they are likely to include one or more
of four listed characteristics, these include: 1) information indicating significant loss,
risk of loss or other adverse effects for consumers, where action is necessary to
protect their interests; 2) information indicating that a firm’s conduct has put it at
risk of being used for the purposes of financial crime, or of being otherwise involved
in crime; 3) evidence that the firm has submitted to the Authority inaccurate or
misleading information so that the Authority becomes seriously concerned about the
firm’s ability to meet its regulatory obligations; 4) circumstances suggesting a
serious problem within a firm or with a firm’s controllers that calls into question the
firm’s ability to continue to meet the threshold conditions.

20.
EG 8.3.4 states that the Authority will consider the full circumstances of each case
when it decides whether an imposition of a requirement is appropriate and sets out
a non-exhaustive list of factors the Authority may consider, these include the extent
of any loss, or risk of loss, or other adverse effect on consumers. The more serious
the loss or potential loss or other adverse effect, the more likely it is that the
Authority’s exercise of own-initiative powers will be appropriate, to protect the
consumers’ interest. The Authority may also consider the nature and extent of any
false or inaccurate information provided by the firm. Whether false or inaccurate
information warrants the Authority’s exercise of its own-initiative powers will depend
on matters such as for example (a) the impact of the information on the Authority’s
view of the firm’s compliance with the regulatory requirements to which it is subject
or the firm’s suitability to conduct regulated activities (b) whether the information
appears to have been provided in an attempt knowingly to mislead the Authority,
rather than through inadvertence.

21.
EG 8.3.4(9) includes the impact that use of the Authority’s own-initiative powers will
have on the firm's business and on its customers. The Authority will need to be
satisfied that the impact of any use of the own-initiative power is likely to be
proportionate to the concerns being addressed, in the context of the overall aim of
achieving its statutory objectives.


Claims Management: Conduct of Business sourcebook (CMCOB)

6.17 A firm must ensure that each of its communications and financial promotions is
fair, clear and not misleading (the fair, clear and not misleading rule) (CMCOB
3.2.1R). This rule applies in relation to all communications with customers
including for example communications intended to generate leads either for the
firm or for another person.

6.18 This rule applies when a firm approves a financial promotion in the same way as
when a firm communicates a financial promotion itself. Before a firm approves a
financial promotion it must confirm that it complies with the rules in this chapter
and if, at any time after the firm approves a financial promotion, it becomes aware
that the financial promotion no longer complies with the rules in this chapter, it
must withdraw its approval and notify any person it knows to be relying on its
approval as soon as practicable (CMCOB 3.2.1R(3)).

6.19 The fair, clear and not misleading rule means that firms should communicate with
their customers in a way that is appropriate, taking into account the means of
communication, the information the communication is intended to convey and the
nature of the customer and of the claim (CMCOB 3.2.2G).

6.20 A firm must ensure that each of its financial promotions and communications with
a customer:

identifies the firm and that it is a claims management company;

does not offer a cash payment or any benefit in money or money’s worth (for
example, a ‘free’ gift) as an inducement for entering into an agreement with
the firm or making a claim;

does not promote the idea that it is appropriate that compensation be used in
a way that is not consistent with the basis of the claim;

does not falsely imply that the business is approved by the Government or is
connected with any government agency or any regulator (CMCOB 3.2.4R).


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